This project involved a strategic redesign of a complex B2B SaaS dashboard focused on driving business outcomes, not just aesthetics. The core challenge was high trial abandonment due to poor Information Architecture (IA) and overwhelming data. By executing an IA audit and implementing a conversion-focused strategy, we transformed the interface into a task-oriented platform. The resulting 5+ screen interactive Figma prototype provides the client with a clear roadmap to achieving a projected +20% increase in Trial-to-Paid conversion rates by reducing cognitive load and strategically positioning monetization actions.