Gowthami Sunkavali is a talented vocalist who shares soulful renditions and captivating performances on her Instagram platform. The social media management project focused on creating a consistent, engaging content plan to highlight her musical journey, grow her online presence, and connect her with a wider audience of music lovers.

The goal was to curate and schedule posts that not only showcased her singing talent but also conveyed her personality, behind-the-scenes moments, and interactive stories — building a stronger artist–audience connection.